Goldwell pure blonde service

Say bye-bye to brassy blondes and hello to a new wave of natural, sun-kissed shades with the Goldwell Pure Blonde Service, which uses new Silklift Control to brighten with tone control. Today, au natural colour leads the way in beauty trends. Professional techniques and products are the only way to achieve these discrete, multi-dimensional looks and with Goldwell's Pure Blonde Service you'll be able to create shimmering, natural shades in just one step with their new lightening innovation; SilkLift Control. SilkLift Control is a high-performance lightener with tone control, allowing you to create clear, neutral and durable blondes in just one step, even on pre-coloured hair and darker bases. The secret? A new generation of pigments that are - for the first time - stable during and after the lightening process. It's a one-step blonde that's set to blow you, and your clients, away.