Goldwell premier academy expert event
Designed to energize delegates and encourage them to re-assess industry knowledge, and take fresh look at the ever-changing salon business environment, the day was exclusively for hairdressers who had successfully completed Goldwell's Academy Master award.
Delegates were welcomed by Goldwell's MD, Nick Wood, who then introduced a team of carefully chosen industry experts to guide them through the course. Each expert then presented their specialist subject explaining how it can improve and maximise salon business:
Harriet Evans from Flint PR - PR Power
Leading PR guru, Harriet explained how to understand and get the most from your brand, what it is, who matters, what are your key messages, culminating in a 10 step plan.
Beverly C - Journey to Success
Prolific industry icon, Beverly focused on the key to photographic success, sharing her own experiences of how to organise a shoot and how to use images to brand your salon.
Lisa Whiteman from WebsterWhiteman - The Magic of Consultation
Consultation expert Lisa discussed how to break down the barriers during consultation, particularly female to female. How to make clients feel welcome, gain their trust and walk in their shoes.
Dan McAdam (Business Development for Goldwell) - Profit or Perish
This eye-opening seminar was delivered by Dan, a business expert from the Goldwell ranks. Profit or Perish looks at hair salons through the eyes of the clients with honest results and surprising results.
William Wilson (Creative Direction for Goldwell) - New Developments
Colour specialist and leading educator, William talked attendees through the latest product developments and marketing materials from Goldwell and how to use them to build business.
The day proved to be motivating, inspirational and fulfilling for all as Sam Bright, Salon Owner of Woo in Southend explains: "I'm so pleased to have been part of the Academy Expert.
"The seminars were relevant to my business, and helped to open my eyes to some areas I haven't necessarily focused enough of my energy on before.
"It was refreshing, enjoyable and the information will be directed back into the salon to make a positive impact on the future of my business - highly recommended!"
