Goldwell announces its 2023 color of the year: cherry pop
Published
18th Jan 2023
by charlottegw
Following the release of the 2022 Goldwell Color of the Year, BUBBLEGUM, Goldwell has, once again, collaborated with global trend agencies and colour trend experts to proudly introduce its 2023 Color of the Year: CHERRY POP.
The dynamic, digital-ready, fiery red shade embodies passion, seduction and excitement. The deep, rich warm red is both fiery and flirty and is scandalised with a cool pink shock to create a tantalising vibrant cherry tone.
“The vibrancy of CHERRY POP creates a visual vibration that ignites and excites the senses,” says Jane Boddy, Global Color Expert. “No colour can compete with red for its powerful mood enhancing qualities. The primal strength of CHERRY POP is grounding and reinforces our connection to humanity. The colour simultaneously emanates a transcendental power that lures us to a fantastical world.”
For an intense and show-stopping hue, CHERRY POP is vibrant on pre-lightened or lightest blonde tones, and gives a rich, warm cherry tone to dark blondes and brunettes. A dynamic, flirty and daring shade, CHERRY POP allows for a true exploration of colour.
“The potential to create fun, glamour and fantasy in both digital and physical spaces is essential to 2023. The dynamism of CHERRY POP encourages play with proportions and tactile experimentation that stretches the imagination and encourages creativity like never before,” said Boddy.
“I was truly honoured to create Cherry Pop as Goldwell's Color of the Year 2023. Reds have always been synonymous with Goldwell and this particular shade is full of exciting possibilities in hair colour. Long associated with prosperity and good fortune, this perfect red shade arrives just in time to celebrate Goldwell’s 75th Anniversary,” says Angelo Seminara, Goldwell Global Ambassador.
Looking for more shade inspiration for 2023? Look no further than our 2023 New Year, New Hues feature...
