Professional colour brand Goldwell is proud to announce a new collaboration across the UK and USA with internationally renowned celebrity stylist, Pete Burkill.
A celebrated stylist behind some of today’s most talked-about red carpet, celebrity, and editorial looks, Pete joins as a Goldwell UK Guest Artist – using Goldwell Color to enhance and elevate his instantly recognisable, high-fashion hair styling.
The collaboration brings together technique, expert-led storytelling, and inspiration – designed to engage and inspire Goldwell’s passionate and talented community of salon stylists, colourists, and session artists.
At the heart of the collaboration is a shared commitment to elevating professional colour artistry through styling. Pete will showcase Goldwell Color through social and digital content collaborations, red carpet and editorial work, and session-level techniques – reinforcing Goldwell’s position as a premium colour brand trusted by leading creatives worldwide.
Education also plays a role in the collaboration. Pete will deliver special in-person masterclasses at the Goldwell Academy in London, while also taking part in the exclusive Goldwell Master Colorist Programme – highlighting the ongoing value of education at every stage of a stylist’s career.
Pete’s work with Goldwell will translate high-end, red carpet, session-led colour techniques into approaches that feel aspirational yet achievable for everyday salon professionals, helping build confidence behind the salon chair while strengthening stylist advocacy across the UK, US, and beyond.
Supported by targeted digital activity, the collaboration will drive engagement and visibility across Goldwell Color, including Elumen, Colorance, Colorance Gloss Tones, alongside Dualsenses and StyleSign.
“I’m so excited to collaborate with Goldwell and to be part of the Goldwell family and community,” shared Pete. “Great colour should feel luxurious, effortless, and wearable. Working with Goldwell allows me to elevate my styling – bringing that red carpet finish into the salon and making it accessible for stylists, colourists, and their everyday clients.”
Meanwhile, Christel Grootentraast, General Manager, Goldwell UK & Ireland, commented on the news: “Collaborating with a globally respected creative authority such as Pete is an incredible opportunity for Goldwell to showcase its position as the professional colour brand trusted at the highest level of our industry – where expert technique meets creative vision, and red carpet inspiration begins in the salon.
“We can’t wait to collaborate with Pete on exciting and inspiring work and to share that with our incredibly talented salon community, as well as inspiring future stylists and colourists.”
