Give colour a kick with matrix soboost

Calling all colourists! Take your colour to the next level this season with Matrix SOBOOST; a range of four mini colour boosters to bring colours to life and increase your opportunities for creativity. Intermixable with all Matrix demi and permanent colour, the four SOBOOST pocket rockets anchor to the unique Matrix colour grip dyes in your base formula for an immediate, vibrant colour surge. Perfect for increasing the flexibility of SOCOLOR.beauty and Color Sync shades, enhancing intensity or neutralising colour, the only limit is your creativity. "I don’t know how I have coloured without it," says Matrix UK artist Ashleigh Hodges. "The new range opens up endless creativity; it's fresh, new and fun, which is something all hair colourists want in a new product. Having the four pure colours from SOBOOST now means we have endless colour potential in the salon. We can enhance colours, and can truly start creating bespoke colour palettes for our clients. It really is an essential range for any salon." [hji-gallery-legacy] The four boosters are: SOBOOST Blue Neutralise brassy undertones when lifting for cool results Adds coolness to brunettes when darkening SOBOOST Yellow Brighten brunette shades Soften reds SOBOOST Red Boost intensity of existing red and red violet shades Add to violet shades to brighten SOBOOST Copper Increase intensity of existing copper shades Boost vibrancy on auburns, warm browns and golden blondes Bringing the new range to life is a powerful new collection of images, inspired by Pop Art and Americana and brought to life with SOBOOST. Taking its colourful cue from Andy Warhol's exhilarating world, the collection was created by the Matrix Artist Collective; a talented group of stylists from across the globe. The six trends in the collection are Pop-A-Billy, Strokes of Marilyn, Juxt-A-Posed, Gradient Groove, All Sculpt Up and Peek-A-Boo; all of which bring a pop of colour to the salon and are the perfect consultation tool for clients. For more information, visit www.Matrixhaircare.co.uk or call 0800 387 608