Ghd gives salons the chance to give away a pink diamond
Published
06th Sep 2013
by
rachael

To celebrate Breast Cancer Awareness Month, ghd is providing salons with the chance to give away a real pink diamond, worth £3,600.
Clients will be invited to take a 'ghd selfie' with pink stylers and a fake diamond, then share the shot on Instagram with hashtag #ghdpinkdiamond. One winner will then be picked at random and get their hands on a 0.65 carat brilliant-cut round diamond.
"This is such an exciting initiative," says ghd’s UK & ROI MD, Nick Higgins. "Not only is it going to drive new and existing consumers into salons and create a real buzz amongst salon teams and the local community, it will also help raise awareness for the Breakthrough Breast Cancer charity and interest in our ghd special edition ‘pink diamond’ styler – from which we’ll be donating £10 of every sale."
To date, ghd has raised more than £6.7 million for Breast Cancer Awareness through sales of stylers and fund-raising in-salon initiatives.
The competition opens on 9 September and will continue until the end of October. For more information, speak to your ghd account manager.