ghd has announced a series of strategic leadership changes designed to strengthen its global operating model and support continued expansion across markets.
As part of this evolution, ghd is transitioning the Chief Marketing & Digital Officer position into a broader Chief Growth Officer (CGO) role. This shift reflects the brand’s ambition to bring together category strategy, brand building, consumer experience and professional advocacy, digital acceleration, and commercial performance under one integrated agenda.
Stepping into the new CGO role will be Liz Griffiths, who currently serves as Managing Director UK&I. Liz’s tenure leading one of ghd’s largest markets positions her strongly to lead the integration of ghd’s global growth functions.
With Liz moving into the global role, Ross Leibbrandt will become Managing Director UK&I. Ross, currently Managing Director APAC, brings over a decade of ghd leadership experience and deep expertise in managing complex, multimarket regions.
In addition, Norberto Videira, who currently serves as Managing Director EMEA, will expand his remit to become Regional Managing Director EMEA & APAC. This change consolidates two strategically important regions under a single leadership structure, helping to enable greater consistency and operational excellence globally.
Jeroen Temmerman, CEO of ghd, commented: “These leadership changes mark an important step in strengthening the way we operate as a global brand. As we celebrate 25 years of ghd, evolving our structure and unifying our growth functions helps create greater consistency, agility, and impact across our markets.
"Liz, Ross, and Norberto are exceptional leaders who bring deep experience, strong commercial acumen, and a shared passion for our brand and consumers. I am excited to work with them in their new roles.”
These changes reflect ghd’s ongoing efforts to align its leadership structure with its global operating model.
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