Gamma piu find a new use for hairdryers
Published
18th Oct 2011
by sophieh
Gamma Piu came up with a novel way to prove how light their latest hairdryer is - models wore them in their hair at Salon International.
At just 390 grams, the Gamma Piu E-T.C Light Tormal Ionic weighs roughly the same amount as 130 one penny pieces.
To prove the point, the hairdryers were worked into updos for visitors live on the stand. That's one way to create a walking advert for your brand...
