“In the late 90s and early 00s, long hair began to be taken more seriously and we began to understand how significant it was to pay more attention to long hair cuts. It became both cool and stylish to wear your hair long, especially with the emerging youth culture. Laine’s textured cut has a loose, casual feeling. To achieve the effect I added maximum movement without eradicating the perimeter, layering the interior of the cut, but maintaining fullness at the perimeter. The side-parting strengthens the look accentuating the Bed Head attitude.” Philip Downing