Fudge showcases new creative team
With a heritage of more than 20 years, Fudge is one of the industry's most colourful and exciting brands. And last night saw more than 30 models walk the catwalk in central London showcasing the colours, products and fun that epitomises the professional brand.
CEO of PZ Cussons Beauty Michelle Feeney welcomed hairdressers, distributors and journalists from more than 30 countries, to see what the future holds for the brand. "We want to be the number one brand," she stated. And with Tracy Hayes, John Vial and Snowdon Hill just some of the hairdressers brought onboard to take the brand into a new direction the
future certainly looks bright.
Fudge team - Bright orange vyed for attention against fluoro green and vibrant purple in the opening segment of the show. Coloured wigs were shaped and sheared into bold structures.
Dale Watkins - The male market loves Fudge and Dale Watkins showcased a collection of 1950s-inspired quiffs and miliary styles that were direct from the Spring/Summer catwalks.
Snowdon Hill - Session stylist and London Fashion Week favourite Snowdon Hill prsented a stunning collection of looks using various 
Fudge products. Intricate braiding walked alongside McQueen-inspired fantasy styles to raptuous applause.
Mazella & Palmer - Vibrant strips of colour added a hint of interest to classic shapes created by the Mazella & Palmer team, with texture brought to the forefront thanks to the latest technology.
Piranha Hair Studio - Hair tattooing is always a favourite and these stunning shaved shapes were colourful, with a nod to this year's sporting event.
