Fudge professional partners with london collections: men aw15

Fudge Professional has announced its fifth season as Official Styling Partner at London Collections: Men for the Autumn/Winter 2015 shows. The Autumn/Winter 2015 showcase, in association with the British Fashion Council, takes place from Friday 9 January to Monday 12 January 2015 and will be the sixth season of the UK's dedicated men's fashion event. Fudge Professional will continue to build on its previous relationships working with designers Christopher Shannon, Craig Green, James Long and Katie Eary, as well as welcoming exciting new partnerships with Belstaff, Lee Roach and Matthew Miller. For its fifth season as sponsors of one of the biggest events in the menswear calendar, Fudge Professional will yet again play host toThe Fudge Fix, a dedicated pop-up salon area for attendees in need of a fashion week hair fix. Located in the Victoria House venue, Fudge Professional brand ambassadors will be providing dry cuts, blow-dries and styling from a bespoke Fudge style menu, supported by Babyliss Pro. Guests can then capture their new hair looks in an interactive Fudge photo-booth. Fudge creative director John Vial commented: "With our strong heritage in the male grooming sector, it’s great to be able to announce that Fudge Professional is entering into its fifth sponsorship season. We’re partnering with some really exciting talent for the Autumn/Winter 2015 showcase, some of whom we’ve been creating the looks for four seasons now. It’s a privilege to be part of these designers' journey and watch their collections develop and evolve."