Fudge professional announces new london & south east distributor

Fudge Professional has announced its new London & South East distributor, Alan Howard, effective from Wednesday 1^st June 2016.  Current and new Fudge Professional salon customers will be able to order the full Fudge Professional colour, care, styling, and finishing product portfolio from the professional salon supplies team. “The Alan Howard team have always been a firm supporter of the Fudge Professional brand and we are looking forward to this partnership continuing to grow within the London and South East area” says Stephanie Bruce, Head of Fudge Professional "I'm extremely proud and excited to have been given this fantastic opportunity by Fudge Professional to grow and develop the brand in the south of the UK. Alan Howard have invested heavily in a carefully curated team of 18 Business Development managers specifically for the London and South East area that will bring a wealth of experience to our team that now totals 65 across the whole of the UK. Much of the success that we have had with Fudge in the north has been down to our approach of partnering with salons, helping them to grow their business by supporting them with education, retail training and coaching, as well as, devising exciting promotions and client incentives to help them sell new services and products in the salon. The Fudge brand is the perfect product brand to enable us to replicate this success in the London and South East." Jonathan Littler, Managing Director Alan Howard Hair & Beauty