Fudge interprets autumn/winter trend: wet look

Never has damp hair looked so alluring - it was everywhere this season and is one of the easiest trends to recreate. Using Fudge products session stylist Snowden Hill shows us how to create the look:

1 Apply a product with strong hold over damp hair such as Fudge Hair Gum, liberally over damp hair, particularly on the root area.

2 For a more dishevelled, deconstructed look as seen at Prada, loosely part hair to one side and pin with a pastel coloured clip.

3 For an androgynous finish as seen at Kenneth Cole brush back off the face, scrunch the ends and set with hairspray.