Fudge awarded coolbrand status

Designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music all helped to produce the prestigious list, which celebrates achievement in design and innovation.

John Vial, Fudge creative director said: "To be recognised once again by such prestigious influencers within Britain is a great accolade for Fudge. Fudge is one of the only professional hair brands to continuously keep its CoolBrands status year on year. It's an important list to be included in and shows how important the hair industry is within British businesses. Fudge is a brand that continues to push boundaries and to be recognised for our innovation and style is really important," explains .