Fresha’s Marketing Campaign Builder is Transforming How Salons Engage With Their Clients

Published 01st Aug 2023 by Chlo Weldon

Marketing is more important than ever, and finding easy-to-use marketing tools that can keep you engaged with clients but also your salon time and money is key. Fresha has just added a marketing campaign builder to its suite of marketing tools, helping you build and launch end-to-end email and text message campaigns from scratch.

With a simple drag-and-drop system you can create content, segment your audience, schedule your email sends, and reach out to your clients via text message. Not only will all these things help you keep your clients informed, but you can do it all quickly, right from your phone.

This campaign builder is the newest update to Fresha’s subscription-free ecosystem of salon management tools, and it enhances its already best-in-class platform. Read on to find out how the campaign builder can help you grow your business.

Drag and drop builder

This new marketing tool is the industry’s most powerful and intuitive drag-and-drop campaign builder. You don’t need specialised marketing knowledge to make it work for you, and it’s built with busy salon owners and staff members in mind.

Free template gallery

The email builder comes with a free gallery full of templates you can use to send messages in minutes. Each template can also be edited to match your salon’s branding, so everything you send out is cohesive.

Emails and text messages

The unique, multichannel campaign function lets you reach clients with email-style content via text messages, or shorter, post-appointment thank you messages that’ll make your clients feel valued.

Simple retargeting

With the campaign builder, you can also retarget your messaging to get more value from your campaigns and reach even more people.

Campaign reporting

You can evaluate all of this activity with enhanced reports that’ll give you visibility of your success so far, and help you make decisions about future marketing activity.

Boosted bookings

Fresha Partners who use this suite of marketing tools have seen at least four times their ROI from email and text message campaigns. With this new tool, those results will only improve.

Fresha is constantly innovating, and this is just the latest addition to its ecosystem of features. That means there’s always more to come, so you can maximise your time and focus on taking care of your clients.

Join 100,000 businesses globally taking salon management and client experience to the next level with Fresha – sign up now on

Read next: Ready, Set, Summer: 5 Business Tactics Your Salon Needs

Chlo Weldon

Chlo Weldon

Published 01st Aug 2023

Chlo writes regular content for the print magazine and website, as well as scheduling the content for HJ’s social media channels. Chlo has a master’s degree in Magazine Journalism and previously worked as Assistant Editor at craft magazine Tattered Lace. After moving to London from her small hometown to be part of the HJ team, she is loving every minute of being involved in the industry. She loves a good treatment and is on a mission for a longer and thicker mane.

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