Fresha Launches Its First Trend Report: The Future Of Beauty And Wellness Report 2024

Published 08th Nov 2023 by Chlo Weldon

Fresha, the booking platform for beauty and wellness, has taken its unique industry perspective and launched an invaluable resource: its first trend report called The Future of Beauty and Wellness Report 2024.

Created in partnership with leading trend forecasters WGSN, the report is packed with ground-breaking insights based on:

  • Analysing 600 million Fresha bookings
  • Scanning more than 2,000 social media accounts
  • More than 1,000 consumers surveyed across the US, UK, Canada, and Australia
  • Interviews with industry experts including makeup artist and beauty entrepreneur Huda Kattan, and celebrity barber and educator Mark Maciver

The report uncovers and decodes 11 trends set to shape the industry. From high-octane beauty to the diagnostic tools taking over salons, clients’ expectations of beauty and wellness will evolve like never before in the next five years.

The report serves as a guide to those changing expectations and shows how services and treatments will need to be adapted to boost business. All of this game-changing information will help business owners outpace the competition and stay at the forefront of client care.

For beauty and wellness business owners ready to evolve to meet consumer demands with a holistic, personalised approach, this report will help them do exactly that. Those businesses with forward-thinking strategies and consumer-centric services will be the ones that find the most success and keep clients coming back, into 2024 and beyond.

Chlo Weldon

Chlo Weldon

Published 08th Nov 2023

Chlo writes regular content for the print magazine and website, as well as scheduling the content for HJ’s social media channels. Chlo has a master’s degree in Magazine Journalism and previously worked as Assistant Editor at craft magazine Tattered Lace. After moving to London from her small hometown to be part of the HJ team, she is loving every minute of being involved in the industry. She loves a good treatment and is on a mission for a longer and thicker mane.

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