Fizz, fun and fabulous hair is at the heart of the duck & dry mayfair salon
Published
12th Jul 2019
by charlottegw

Fact file
Name: Duck & Dry Mayfair Address: 33 North Audley Street, Mayfair, London Owner: Yulia Rorstrom How long have you been in the premises: 2 months How many staff: 12 styling stations and 3 brow stations Duck & Dry Mayfair is the fifth branch to open and it’s a testament to how the brand has gone from strength to strength since its inception in 2014. Founder Yulia Rorstrom noticed a trend in the US for blow-dry bars whilst working in the finance sector. “I loved the energy and the buzz of blow-dry bars in the US and realised the environment was lacking in the UK, where salons were more traditional,” she explains.

Yulia’s top tips
- Get the basics right Laying down the right foundations in terms of electrics and plumbing is essential for any business.
- Lighting is key Welcoming lighting was crucial for us. We used discreet track lighting for warmth and pendants for statement areas like the prosecco bar.
- Create the right mood We put a lot of focus into our breakout areas as it’s not just about the styling stations it’s more about the environment you’re trying to create.
