First uk salon takes on living proof products

Material Hair in Bath has become the first UK salon to take on Living Proof products; the professional haircare range part-owned by Jennifer Aniston. The salon only opened in September 2013 and has already made the shortlist at HJ's British Hairdressing Business Awards in the Independent Salon – Business Newcomer category. We asked salon owner Paul Harewood what it is about Living Proof that made him decide to recommend and retail it in his salon:

It was a combination of factors: the innovative approach used in researching and developing Living Proof; the slick, tactile packaging; high-quality finish the products give to the hair and its success as a retail range in Space NK. I gave the products to my team to try on our clients and around 80% gave very positive feedback. Some even went to Space NK and purchased what we had recommended. Living Proof is an innovative, modern and stylish product range - three principles that are in line with my brand, Material."

For details of becoming a Living Proof stockist, call 01282 613413 or email [email protected]