Fashion week insiders: efi davies
Published
08th Sep 2010
by rachael
Name: Efi Davies Position/Salon: TONI&GUY International Artistic Director, TONI&GUY Covent Garden
What shows are you doing this season?
Jean-Pierre Braganza, All Walks of Life, Spijkers en Spijkers, Giles, Hermione de Paula, Maria Francesca Pepe and D-GNAK
What's your favourite thing about working at fashion week?
Working with a variety of designers, from very well known names to rising stars. It's very inspiring.
What look do you predict we'll be seeing a lot of?
Designers seem to be liking clean textures; feminine, but still with attitude.
How long have you been working backstage at shows?
About nine years.
What's your fashion week kit bag essential?
A Face Cover - it is essential when you are using so much spray, so as not to disturb the make-up.
What do you look for in team members?
Someone who is proactive.
Best advice for surviving fashion week?
Greek coffee, and apologies beforehand.
