Fashion week insiders: adam reed
Published
23rd Feb 2012
by rachael
Super stylist Adam Reed started his hairdressing career at the age of 13 and counts celebrities including Diane Kruger, Agyness Deyn and Erin Wasson amongst his fans.
A firm favourite backstage at fashion weeks across the globe, Adam has also styled hair for publications including Vogue, Elle and Grazia and advertising campaigns for the likes of Agent Provocateur and Harvey Nichols.
Adam co-owns the Percy & Reed salon in London.
What are the five key items/products in your kit you couldn't survive without?
- Babyliss PRO Medium Wand
- Sebastian Stylixer
- Percy & Reed Dry Conditioner
- Babyliss PRO Volare V2 Hairdryer
- Goodys Crystal Elastics
What trends are you predicting for A/W 2012?
Glam Grunge. Soft tousled hair - not a wave, not a curl but a soft dishevelled texture. We created 'The Kick' for House of Holland which is perfect for this texture.
What was your favourite show last season?
House of Holland is always my favourite show to work on, I love everything about it.
What's your favourite trend for S/S 2012??
I love the undone 40's inspiration that was seen on the catwalk, I love the element of classic with a modern finish.
Three top tips for getting involved with session work?
- Assist - all sorts of people that can help you to get to the top.
- Test - make sure that you are testing, you need to have a great book of work to be able to show to potential clients.
- Don't give up - simple, there are a lot of people that would like to do session work, so you will get some knock backs, it's all part of the process!
Top London Fashion Week post-show hangout?
I love going for dinner at Chaat on Redchurch Street in Shoreditch, it has the best food and atmosphere and is tiny so never feels like you are fighting over noise. Perfection!
