Express for success this christmas with wella professionals

Maximise profitability this Christmas with the Express Services Menu from Wella Professionals. This Christmas every colour counts! Christmas is a time where clients want to look and feel their best with their final hairstyle of the year and party hair looks to see them through every festive occasion. And with the Express Services Menu from Wella Professionals you can upgrade every client's seasonal service ready for all their festive celebrations. The benefit for you? You can offer a profitable, concise but highly desirable colour menu. Not to mention the opportunity the services offer to rebook every client to ensure you have a busy start to the new year.   But don't just take our word for it, who better than Wella Professionals digital craft expert Jordanna Cobella to explain how the services can have a positive impact on salon life. “The idea behind Express Services is to make a client feel like they’re getting a bespoke colour service ready for party season," she explains. "For the salon and stylist, it’s great because we can increase spend in December with quick but profitable top-up services, and we can get clients to book in for a full colour appointment in January when we’re quieter. Why not suggest clients book in on their Christmas party day and then style their hair for their party at the same time? When it comes to creating your own Express Services menu, launch the services with a moodboard that includes references to interiors, fashion and culture – I steer clear of hair images because I want it to be relatable content for all clients."           This is a sponsored post in collaboration with Wella Professionals and first appeared in the November issue of Hairdressers Journal.