In the December 2020 issue of Hairdressers Journal International, we spoke to the industry about the future of education as online learning changed the landscape during the Covid-19 pandemic. Whilst many hairdressers and educators hailed the benefits of blended learning and flexible options for every student, there were also those who believed in-person, one-to-one educational settings would prevail. Four years on and education in hairdressing continues to evolve. With new technologies, trends and client behaviours, brands and educators are exploring creative ways to deliver education. Whether it is a trend-led approach, a nurturing retreat or taking inspiration from guest speakers, there is no one-size-fits-all when it comes to education. “What’s happening right now is dynamic, exciting and ever-changing” says Johanna Cree Brown, Creative Director of Special Projects for Trevor Sorbie, who tells us that weekly micro-trends driven by influencers, new technologies and scientific breakthroughs are all part of ongoing education.
“Educational content is tailored to trends and client preferences. For instance, there's a focus on mastering techniques like balayage and specialist blonding trends. Additionally, education in the hair industry emphasises holistic approaches, including topics like scalp health, sustainable practices, and client communication skills,” shares Victoria Panting, Educator, Colour & Technical Consultant at Paul Mitchell. “The hair industry is evolving its education by embracing technology, hands-on experiences, and trend- focused content to empower stylists.” Although social media continues to grow, and makes up a large part of where business derives from, the overall salon experience has never been so important says Tracey Ann Smith, French & Ivi, Belper and Global Ambassador for ASP Expert Haircare. “We are returning to ‘old school’ salon hairdressing that is at the heart of a community. People want a good rapport and in-salon experience, so our education needs to reflect that.”
Looking to the future, Tracey envisions a rise in group events and retreats which include self-development or time to recharge: “Events which combine education and the opportunity to get away from the everyday challenges of running a business are good for the soul and a place to meet like-minded individuals.” Meanwhile Carolyn Newman, International Educator, Colour Expert & Colour Business Consultant is seeing a rise in more specialist education: “I think salons will be more boutique and personalised. Hairdressers are specialising not just in cut or colour, but in short hair or curly/textured hair.” Victoria also notes that the future of hairdressing is heading towards a more tailored approach: “With virtual consultations and AI-powered hair analysis, salons can offer customised solutions. Moreover, inclusivity and diversity are becoming central themes, celebrating hair in all its forms and textures.” Overall, says Victoria, the future of education appears to be a blend of innovation, sustainability, and inclusivity, aimed at providing exceptional service while promoting overall well-being.
