Expand your colour horizons with paul mitchell the demi

Is it time for you and your salon to broaden your colour palette with the new violet and blue shades from Paul Michell The Demi?

Paul Mitchell The Demi Expands its Colour Range

Paul Mitchell Professional Hair Color's bestselling line. The Demi includes five new hues that provide true violet and blue ash undertones, ranging from cool blonde to the richest blue black. Intermix to create your own unique tone or use alone and experience the beauty of the individual shades – all with exceptional condition and shine for healthy-looking hair.

Did you know three bottles of Paul Mitchell The Demi are sold every minute worldwide?* Source: JPMS Global Sales Data

Embrace colour trends with Paul Mitchell The Demi

Artistic director of professional hair color, Colin Caruso says you can expect the same shine, vibrancy and consistency you always get from The Demi. These Violets and Blues are on-trend and they work right out of the bottle! Add them to any shade (except for Muted Metallics) to add coolness and depth to any formula. Get creative and see where it takes you! Don’t be afraid to swatch—swatching is key. Also, a capful can go a long way on lighter tones to create innovative new blonde shades.

What other colour trends can we expect to see this year?

We will continue to see cool, pale blonde tones inspired by nature. Even matte green undertones on blondes will trend. Guests want an element of individuality, but also like the idea of “natural,” especially in blondes. Red-brown hybrids will continue to rise. Jade green and metallic blue-blacks will trend at deeper levels. Blues, greys and taupes are still on-trend as well, with a balanced palette of colours to avoid looking silver. Lastly, healthy hair is always trending!

How can you adapt these trends for everyday guests?

It’s good to be prepared so use swatch formulas to test and be ready for trends before they come into the salon. Nothing is worse than trying to figure out how to do a new trend on a first-time, paying guest. Use your social media channels to attract guests who are willing to wear these new colours and get to work. Practice makes perfect. Paul Mitchell The Demi is available exclusively from salon distributor Salon Success. This is a sponsored post by Salon Success.