Everything you need to know about the ghd platinum styler

Introducing the ghd Platinum; the brand's latest styler, evolving from the succcess of the eclipse. The innovative all-purprose tool incorpates ghd's patented tri-technology for kinder styling; that's safer-for-hair heat, better results. With the new Platinum comes new research, which proves that heat styling doesn't have to mean compromising condition. In fact, ghd have discovered that the technology can leave hair healthier, stronger, shinier and with more vibrant colour - so no more heat-frazzled hair and dull shades. The new tool also features a unique 'wishbone' hinge, to keep the plates perfectly aligned for smooth, even results. Zoe Irwin, ghd's UK brand ambassador, explains: "The new design is great. Hairdressers know that even the best stylers can suffer when the plates meet awkwardly and slide vertically against each other, causing slippage. The new wishbone hinge design of the ghd platinum ensures a perfect fit that's totally stable, allowing for a completely smooth, controlled finish."

ghd Platinum: Your Questions Answered

Is there really such a thing as heat that's safe for hair? ghd say: "Yes, there is. And it’s been proven by ghd scientists working at the ghd Research and Development facility in Cambridge – the heart of the UK’s electronic industry. They have identified the optimum temperature for styling hair, and ghd platinum constantly maintains this temperature using the tri-zone technology that's exclusive to ghd. This ensures ghd platinum delivers ultimate results in both hair health and styling, reducing hair breakage by 50%* and increasing shine by 20%. Turning up the heat is not the key to getting the look you want." How does this safer-for-hair heat work? ghd say: "Tri-zone technology uses three sensors in each styling plate, ensuring that the optimum temperature for styling hair is consistently maintained across the entire plate during styling. The sensors mean there’s no sudden surge or drop in temperature – both of which can be detrimental to hair health and styling results." Is one stroke of the plates really enough to style the hair? "Styling at the optimum temperature creates ultimate results with the least amount of effort, while the unique wishbone hinge ensures the plates are precisely aligned, meaning hair stays perfectly positioned throughout styling." For more information contact your ghd account manager or call 0845 3301133 (UK) or +44(0)1924 423400 (ROI).