The Regional Growth Summit is heading to Birmingham on 11 May 2026 at Eastside Rooms – a not-to-be-missed event for salon and spa owners and senior managers
Presented by Professional Beauty and Hairdressers Journal International, the Birmingham Regional Growth Summit is a one-day business event focused on growth, investing and future-proofing business.
What to expect? Industry experts, inspiring speakers and leading professional brands to share practical strategies, explore new suppliers and partnerships, and support smarter commercial decision-making in a professional yet informal setting.
Learn how to build pricing strategies that protect profit, finally crack what KPIs matter most to you, and discover how to future-proof your salon against changing client demands and financial climates, plus more!
Birmingham Regional Growth Summit’s Main Stage
10.30 – Stop Chasing Busy: The KPIs That Make Salons Truly Profitable
Learn which numbers matter most, how often you should be monitoring them, and how to use data to make confident decisions on pricing, staffing, and growth. You will leave with a framework that brings clarity and control to your salon.
11.15 – Empower Your Team to Deliver: Building Structure, Progression & Loyalty
In this session, discover practical ways to set expectations, create career pathways and build loyalty within your team. Learn how strong leadership and supportive systems can turn talented staff into long-term ambassadors for your salon and how to motivate and incentivise the next generation.
12.00 – Keynote – Marnie Wills: Personal AI Intelligence: The Essential Mindset for Every Salon Business Leader
This keynote is designed specifically for salon and clinic leaders who know AI matters but are unsure where it fits into their everyday roles. It breaks down the true what, why, and how of generative AI in clear, non-technical language, shifting the focus away from complex tools and towards a robust personal AI mindset that every modern leader needs to thrive. AI is not reframed as a threat to jobs, but as a powerful collaborator that will sit alongside key parts of a leader’s job description – from planning and decision-making to marketing ideas, client communication, and team support. The session heavily emphasises the education of AI as an essential skill, ensuring all beauty and hair professionals are prepared to work with integrated AI and agent workflows as a natural part of how they think and act at work. As an attendee, you will leave with a simple, structured path to build your own AI workflows, ensuring you no longer feel left behind by the pace of innovation.
14.00 – Keynote – Ryan Power: The Calm Salon: How Owners Build Profitable Businesses Without Burning Out
What if the most successful salons weren’t the busiest ones? This keynote from salon mentor and Salonology co-founder Ryan Power explores why calm, structured businesses outperform chaotic, high-effort ones - and how salon owners can redesign their role to create more profit, more control, and more freedom.
14.45 – Charge Smarter, Sell Better: Service Pricing & Retail Strategies
Pricing and retail are two of the most powerful, and often most underused, drivers of salon profitability. Our experts will explore how salon owners can price services with confidence, position retail more effectively, and build revenue without relying on constant discounting or simply working more hours. Leave with practical insights on how to protect margins, increase average spend and create a financially sustainable business.
15.30 – From Posts to Profit: Social Media & Marketing That Works for Salons
With social media dominating such a large portion of modern life, this panel explores how to create high impact that converts followers into clients. Discover what to post, when to post it, and the trends worth following. You’ll also learn where social fits in the marketing wider mix and how to maximise all methods for a 360 approach to success.
For more information and to find out how to plan your visit, head here.
