Essential tips for improving the client experience in your salon

Discover three simple ways to improve the client experience in your salon with Wella Professionals technical educators Fergal Doyle and Jade Harrison while generating extra revenue using Koleston Perfect with ME+

Improve the client experience

Consultation is key for a better client experience. Take the time to get to know your client, their likes and dislikes, their lifestyle, profession and home life. Don’t forget to ask about their hobbies and activities, how much time they have to spend on their hair and how often they can return to the salon. Discuss the clothes they like to wear, the music they listen to and the skin care and cosmetics products they buy. If you take a holistic approach before you even discuss colour, cut or style, you will be able to create a bespoke service and experience to meet their needs. When a client is in your chair give them your full attention and try not to be distracted by what’s going on around you. Keep notes of what they like and dislike. Remembering how they like their coffee might seem like a small detail to you but it will show your client how much you value them.

Share the benefits of having happy clients

If you give an amazing client experience, they will be more likely to recommend you and your salon to their friends. Even in today’s world where you can advertise your work on social
media, nothing is as powerful as a personal recommendation. A happy and loyal client is also more likely to spend more with you and take on board any suggestions you make for an extra service.

Generate extra revenue for your salon

It is vital that you suggest upgrades at every opportunity, even to new clients because a client will have more enjoyment and satisfaction from a service and experience they feel has been made to be bespoke to them and their hair’s personal needs. It also means they will be more likely to return. Plant the seed about what you would recommend from your salon menu during every visit but make sure you explain why it would benefit them. During our Wella Professionals seminars we teach that a sale never happens when you try to sell, a sale will happen when you consume yourself in servicing your client and giving them exactly what they need.

How can Koleston Perfect with ME+ help?

“Providing the latest in hair colour technology in your salon will impress your clients and improve their customer experience because it shows them you are willing to invest in premium products and education. It also demonstrates that you as a hairdresser want to help your clients avoid getting hair colour allergies in future and this will give your clients peace of mind. Furthermore, the improved condition will keep clients returning colour after colour. Condition is the number one client hair concern and finally the industry has a permanent hair colour that will work in harmony with the hairdresser to maintain amazing condition.” For more information go to wella.co.uk, WellaUK on Facebook or WellaHairUK on Instagram. This is a sponsored post by Wella Professionals.