Entering the british beauty & spa awards

To enter, the British Beauty & Spa Awards you need to submit a written presentation that clearly answers the criteria for the category you are entering. The entry should be clearly presented, visually pleasing but concise and easy for the judging panel to read. Separate written entries must be submitted for each category. Photocopies of the entry form can be used. The Judging The judging panel will be made up of key independent figures within the beauty industry and a representative from each of the sponsoring companies. A further round of judging will comprise of mystery customers and telephone calls. Salon visits will also be made where appropriate. In some categories, finalists may be required to attend a practical and ‘hands on’ judging session. Download the Beauty & Spa Awards entry form NOW! Beauty Therapist of the Year Body Therapist of the Year | Customer Care Award |Day Spa of the Year | Destination/Hotel Spa of the Year | Facial Therapist of the Year |Manicurist of the Year | Marketing Award | Nail Professional of the Year | Regional Salon of the Year | Retail Salon of the Year | Salon Director of the Year | Training Award  

Beauty Therapist of the Year

Sponsored by Decléor Entrants need to supply a written entry covering the following: 500 word opening statement

• Explaining what skills and attributes you feel you have to make you an award winner and the skills you have that are needed to be Beauty Therapist of the Year

In addition to your opening statement, please in your entry a short synopsis of:

• Therapy skills
• Training undertaken
• How do you keep yourself up-to-date with the latest techniques, product development and technology

A case study: Ensure that you showcase all round skills eg facials, body massage

• Description of the client you have chosen to be a case study
• Why this client was selected for the case study
• A short explanation on how you treated the client and why you chose this method
• Aftercare suggested and how this was monitored
• How successful do you feel the results were?
• How successful does the client feel your results were?
• What happened next with this client?
• If possible, please provide feedback from the client in this case study

Attachments:

• Copies of certificates for professional qualifications
• A photograph of the entrant

 

Body Therapist of the Year

Sponsored by Health & Beauty Salon Entrants need to supply a written entry covering the following: 300 word opening statement Explain why should you be the Body Therapist of the Year Short synopsis of:

• Therapy skills
• Training
• How do you keep up-to-date with trends, techniques and product innovations

A case study

• Describe the client's problem when she first came to you
• Objectives and aims of the treatment programme prescribed
• Give details of the homecare routine suggested and how it complements the in-salon treatment programme
• How successful was the programme as measured by you, and with client feedback, if possible

Attachments

• Copies of professional qualifications
• A photograph of the entrant
• Marketing initiatives including in-salon promotions, press coverage etc

 

Customer Care Awards

Sponsored by OPI Entrants need to supply a written entry covering the following: 500 word opening statement

• Explaining how your customer care policy sets you apart from the competition

In addition to your opening statement, please include the following in your entry:

• Bullet points covering the main aspects of your customer care policy
• A short explanation on how the policy is implemented
• Evidence of how your customer care policy has improved business ie, a graph showing the growth in the numbers of clients and one showing growth of repeat business
• Evidence of how your clients have benefited from your customer care strategy

Attachments

• Copies of promotional material

 

Day Spa of the Year

Sponsored by Payot This award recognises Day Spa’s in their truest sense - and entrants to this category are stand alone day spa’s and should offer a minimum of a half day programme, a relaxation area and lunch. Entrants to the Day Spa category can not be linked to a hotel or offer any form of accommodation. The entry should include:

• 300 word introduction which outlines the spa's philosophy.
• 300 words on your customer journey/expectation (from reception to departure).
• Highlight two hero treatments and describe them.
• Include a selection of photographs of the spa.
• Include any printed material that markets the spa to existing and new clients - please ensure you include a treatment list/brochure.

Please note that entrants to the Day Spa category cannot also enter Salon of the Year.  

Destination/Hotel Spa of the Year

Sponsored by ESPA Entrants may be destination spa or hotel spa based, and must have full spa facilities including hot pools, steam and other heat experiences in addition to relaxation areas, treatment rooms and spa cuisine. Overnight accommodation is essential for entry in this category. The entry should include:

• 300 word introduction which outlines the spa’s philosophy
• 300 words on your customer journey/expectation (from reception to departure)
• A list of the spa’s facilities
• Highlight two hero treatments and describe them
• Include example menu(s) of spa cuisine and spa packages
• Include a selection of photographs of the spa (including accommodation)
• Include any printed material that markets the spa to existing and new clients – please ensure you include a treatment list/brochure.

Please note that entrants to the Destination/Hotel Spa category cannot also enter Salon of the Year.  

Facial Therapist of the Year

Sponsored by Guinot Your entry should include: 300 word statement

• Explaining why your skills set you apart from the competition

In addition to your opening statement, please include the following in your entry

• Description of what kind of clients you are attracting and how; how often you see regular clients and how you maintain loyalty
• Indication of how you keep up-to-date and increase product knowledge

Case study (new mature client over a six-month period):

• Description of client’s problem as presented to you, including skin analysis
• Treatments used, frequency and reason for your choice
• Outcome of the treatment
• Consultation techniques for homecare and education (given to the client) and how it is monitored
• Forward planning for the client
• Proof of treatment and product sales (ie, till receipts)

Attachments

• Copies of professional qualification certificates
• Photograph of the work salon environment
• Photograph of the entrant
• Examples of marketing initiatives (in-salon promotions, press coverage, advertising etc).

 

Manicurist of the Year

Sponsored by Jessica 500 word opening statement

• Explaining your background and ambitions and your plan to achieve your goals

In addition, your entry should include the following:

• The importance of homecare advice and how you would integrate it within your manicure treatment service
• Real examples of how you have promoted yourself or your business during the last 12 months (July 2007 – June 2008)
• One photograph of an example of your finished nail shape on all fingers and thumbs on both hands on unpolished nails
• One photograph of your finished polished nails on all fingers and thumbs on both hands
• A minimum of six photographs to provide a step by step of your natural nail manicure including a written explanation of each photograph and what products you have used and why
• Why do you think you should be Manicurist of the Year?

Attachments

• Details of training, qualifications and experience

 

Marketing Award

Sponsored by London College of Beauty Therapy A proven marketing strategy must be submitted, which should include: 500 word opening statement Stating why your marketing policy sets you apart from the competition In addition, your entry should include the following:

• A copy of your marketing plan
• The aims and objectives of the marketing plan
• Methods and implementation
• How results are measured
• A graph or bullet points showing any increase in numbers of clients, repeat business and client spend

Attachments

• Headed paper, price lists and other promotional material that promotes your company’s image

 

Nail Professional of the Year

Sponsored by Grafton International Entrants can be from a salon or training school, session or freelance background. Entrants need to supply a written entry covering the following: 500 word opening statement

• Detail your career to date, including where you trained, employment history and aims and ambitions for the future – for you personally and/or your business.

In addition to your opening statement, please include the following in your entry

• Three images showcasing the creativity of your nail work with background information for each image.
• A minimum of eight photographs to complete a step-by-step of a complete set of nails. The photographs need to be accompanied by a written technical explanation of each step, and the system you have used and why.
• Evidence of how you have developed other people and / or the wider nail industry in the last 12 months (May 2007 to May 2008).
• Examples of how you have promoted yourself and/or your business in the last 12 months (May 2007 to May 2008).

Attachments

• Details of training, qualifications and experience.

 

Regional Salon of the Year

London & South East - Sponsored by Vibro Tone North West & Scotland - Sponsored by Health & Beauty Salon Midlands & North East - Sponsored by Health & Beauty Salon Wales & South West – Sponsored by Salon Secure Salons must demonstrate excellence and provide clear evidence of their overall success. Entrants need to supply a written entry covering the following: 500 word opening statement

• Covering why the salon is set apart from its competitors.

In addition to your opening statement, please include the following in your entry

• Details of the marketing and promotional strategy.
• Brief details of your staff training policy.
• Details of your customer care policy.
• Graphs or bullet points showing growth in business over the last financial year covering: financial growth, increase in clients and growth of repeat business, etc.

Attachments

• Samples of promotional material and headed paper.
• Photographs of the interior and exterior of the salon.
• Customer testimonials.

Please note that entrants to Salon of the Year cannot also enter the Day Spa or Destination/Hotel Spa categories.  

Retail Salon of the Year

Sponsored by Health & Beauty Salon Entrants need to supply a written entry covering the following: 500 word opening statement

• Detailing your salon’s approach to retailing beauty products

In addition to your opening statement, please include the following in your entry

• Your aims and goals for retail
• Growth in retail turnover during the last financial year
• How that growth has been achieved
• Incentive schemes offered to the team
• Retail advice and technical guidance given to clients

Attachments

• Copies of promotional material
• Photographs of the sales area and of the sales team

 

Salon Director of the Year

Sponsored by Health & Beauty Salon Passion, drive and determination are just some of the qualities required of the British Beauty & Spa Awards Salon Director of the Year. This person needs to be promoting the beauty and/or spa industry continually in a positive light through every channel available to them - within the salon environment, the local area and in the beauty industry at large. Motivating, challenging, enthusiastic and committed will be the key words to describe the winner of this award. Specific skills should include excellence in:

• Motivation of individuals and team
• Interpersonal skills
• Business acumen
• Marketing
• Innovation
• Management style
• Please supply a written entry of no more than 2000 words describing how you excel in each of the above areas.

Attachments

• Evidence to support your statement
• Photograph of yourself

 

Training Award

Sponsored by The International Dermal Institute Judges will be looking to see that your aims for the salon are channelled through to the staff. Entrants need to supply a written entry covering the following: 500 word opening statement

• Stating why you should win this award

In addition to your opening statement, please include a copy of your training manual that is issued to staff which contains the following:

• Training programme and schedule
• Appraisal system and review procedures
• Staff development policy
• Any other relevant material
• An evaluation of the effectiveness of the training policy and how the staff and clients have benefited
• A statement from a member of staff who has completed the training programme, giving their feedback
• How external training is implemented and evaluated within the salon

Download entry form