Ena salon introduces product swapping initiative

Ena Salon has introduced a product swapping initiative, after hearing hundreds of clients over the years bemoaning the unused products gathering dust on their bathroom shelves. The Davines flagship in Holborn, central London, has harnessed the brand's environmental message and developed a product swap programme, which means that clients can bring in their unused or unwanted hair and beauty products and exchange them for new, travel-sized Davines alternatives. The old products are then donated to a local homeless shelter. Pedro Inchenko, director at Ena Salon, comments: "As stylists, one of the most common client complaints that we here is about the amount of unused products people have at home. Our recycling service encourages clients to be less wasteful and try products from the Davines range at home, in the form of travel sized shampoos and conditioners. It is fantastic for us to reward existing clients and also to encourage new clients to visit the salon."