Embrace co-washing with aveda becurly co-wash

Cowashing has been a beauty buzzword for curly girls for some time, and now Aveda BeCurly Co-Wash aims to bring the phenomenon to the professional haircare market. Designed specifically for the unique needs of curly and coiled hair, Aveda BeCurly Co-Wash is designed to condition as it cleanses, adding definition and moisture to the hair. We spoke to Subrina Kidd, Aveda's UK textured hair specialist, to find out more. What is co-washing? A co-wash is an alternative cleansing option for those seeking more nourishing products that offer intense hydration and frizz control that lasts. Aveda BeCurly Co-Wash is a product designed for the guest seeking out a conditioning cleanser, as opposed to a traditional shampoo. With traditional shampoo the guest has to choose between a ‘no-wash day’, in order to maintain the hair’s condition, and a ‘shampoo day’ to refresh and clean their scalp. Co-wash is an alternative cleansing option so guests can hydrate their curls while cleansing their scalp. What are the benefits of co-washing on curly hair? Aveda Be Curly Co-Wash is formulated with ingredients that specifically address the needs of women with curly to coily hair. Its conditioning formula moisturises curls for up to three days while controlling frizz, improving the look of curls with every use. Would non-curly hair benefit from co-washing? No, the product is specially designed for curly hair. What are the benefits of the unique ingredients of babassu and baobab oils on curly hair? Babassu oil is extracted from seeds of Babassu palm in Brazil and comprises 70% lipids. Baobab oil is extracted from the seeds of the fruit from this tree and it contains Omega 3,6 and 9 fatty acids. Both ingredients are absorbed quickly, adding moisture and hydration.The oils also offer extreme detangling properties so combing through hair after shampooing is easier and quicker Find out how to use Aveda BeCurly Co-Wash in the video below! The latest addition to the Aveda Be Curly range, the Co-Wash sits alongside existing shampoo, conditioner, style prep, curl enhancer, curl controller and curl-enhancing hairspray. Find out more about the Aveda Be Curly range at www.aveda.co.uk or by calling 0870 034 2380.