Eleven hair launches third salon with help from joico

Joico ensured its flagship salon group, Eleven Salons, celebrated its latest salon opening in style. The launch party coincided with the Whitecross Street Party, a two-day festival, that took place in the fashionable Barbican district of East London. Timed perfectly with the grand opening of the third Eleven Hair in the same area, the party followed the theme, “The Rise of the Non Conformists”, and saw a combination of street artists, choirs, dancers and local musicians join forces to form a two-day spectacular for residents. Local businesses also joined forces to offer unique one off discounts and offers to guests including Eleven, Barbican, who tempted guests with irresistible introductory promotions. To support their newest London salon, Joico provided 150 samples of their hero K-Pak Shampoo for guests of the Whitecross Street Party, each packaged in a transparent branded JOICO goody bag – the perfect way to entice guests into the new salon.