Electric hair for pure london ss18: get the look

Electric Hair supported session stylist Magdalena Tucholska at Pure London SS18. Pure London is an annual fashion trade show that features five fashion shows over three days. With 12 models walking in each show the hair-styling team was kept busy creating dynamic looks for the catwalk. “This season there was a real focus on oriental prints, so our hair inspiration was a modern day Geisha look. The looks were fairly simple with a half up, half down style with a cute loose bun creation and then ultra sleek hair left down,” said Magdalena.  

Get the Look - Magdalena Tucholska for Electric Hair

Here’s how to achieve this catwalk creation.

1. Spritz hair with Electric P-4 Preparation Spray and blow-dry hair smooth
2. Apply Electric C-3 Serum, then section hair diagonally from ear to ear
3. Top section is then smoothly swept up into a loose top knot style and secured with a band that hidden by the loose hair ends.
4.  The loose back section is then ironed ultra-sleek
5.  Finally, spritz with C-7 e-Spray to hold the look in place