How to Earn More this Christmas - The Steps to Festive Success

Published 22nd Nov 2023 by Charlotte Grant-West

Through Wella Professionals Express or Indulgent Christmas services you can boost revenue and and hair rebookings for the quieter months of the new year by creating bespoke Christmas menus for your salon, supported by Wella Professionals.  

It's the perfect time of year to recruit colour clients – with parties, family events and seasonal meet ups, everyone wants to look like a better versions of themselves. 

Before we reveal the services that have been crafted by Wella Professionals to support your business during the busiest time of the year, here are 6 quick ways to ensure to festive success that it's worth reminding yourself and your staff of.

1.    Upgrade their colour through express or indulgent Christmas services
2.    Recommend Ultimate Repair treatment to help your client have the best version of their hair       over party season
3.    Glow Up blowdries are a must to complement their new colour
4.    Homecare regimes continue the good work at home and ensure the hair comes back to you healthy and ready for the next service
5.    Give the gift of good hair with Wella Professionals Christmas packs
6.    Rebook for the following year - it really is the must-do moment of any seasonal appointment!



The Express Services

Fill gaps in your column or add on to any cut or blowdry appointments with these Express services.
Keep scrolling to see the finshed looks...

Colour Mask: Go bright or switch up their tone with a conditioning treatment or temporary colour mask

Express Toning: Tone blondes with built-in Plex for soft and shiny results

Speed Glaze: A sheer colour glaze that is zero damage, but gives ultimate shine

Wet Balayage:  A gentle colour process that gives a sun-kissed look, ideal for lengths and ends.


The Indulgent Services

Upgrade your clients colour appointments that they'll love the results of - and you'll love the effect they will have on rebookings come January.

Keep scrolling to see the finshed looks...

Luxe 3D Colour: Add dimension by incorporating new tones for a thick and full finish. Full head colour services generally bring in clients more regularly, use 3D Colour to create a multi-dimensional look - and it doesn't even require any extra colour to be made up.

Luxe Lights: Add colour or glaze to hair in between foils for extra coverage and shine. A great way for clients to personalise their normal highlight service. Great news: this has the potential to add only 15 minutes extra time to their usual highlights appointment.

Luxe Illuminage: Add a root shadow to a balayage service for the ultimate blend. We know balayage isn't always the most beneficial to business, but with this twist you can add a more premium feel to the service and - added bonus - get clients back in the chair more often, as it requires a root colour application. 

How to Start


Step 1: Visit

Step 2: Download the festive menu

Step 3: Edit the menu with your pricing

Step 4: Display the menu in a highly visible place in the salon

Step 5: Promote the digital menu on your social channels


Download the new Wella Professionals Christmas menus and activate in your salon with social media assets by clicking here 

Lean ‘How to earn more this Christmas’ with the new education guide, read it here. 

This is a sponsored post in collaboration with Wella Professionals.

Charlotte Grant-West

Charlotte Grant-West

Published 22nd Nov 2023

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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