Discover new bonacure clean performance from schwarzkopf professional

Schwarzkopf Professional's new Bonacure Clean Performance ranges bring the power of Bonacure’s Advanced Technology you love but in a new professional clean formula, so you don't have to choose between clean or high-performing products. Salon clients will feel confident and beautiful, inside and out, whilst hairdressers can do their part for a more sustainable world without compromising on the outstanding results expected from a salon on a daily basis. Bonacure Clean Performance aims to inspire confidence in both hairdressers and consumers alike with its three fundamental pillars: Advanced Technology, Clean Formulas and Sustainable Packaging.  

Advanced Technology

The new Vegan Care Complex is an innovation at the heart of every Bonacure product. This technology is the combination of Vegan Keratin (the vegetable alternative to the classical non-vegan hydrolysed Keratin) – this has an inner action that restores strength and elasticity within the Cortex, and Cell Equalizer Technology – with an outer action that aligns and seals the cuticle. To benefit the hair with its outer and inner action, the Vegan Care Complex can be found in the Bonacure Clean Performance formulas to:

• Increase the inner hair strength
• Help to fortify hair, making it stronger and more elastic
• Improve combability of hair (wet and dry combing)
• Reduce static and frizz, making hair easier to style
• Work on the inner layer of the hair, restoring the protective natural shield of healthy hair

This innovative technology fully replenishes damaged hair cells from the cuticle right through to the cortex with hair identical agents. Its unique action fills gaps in the hair’s surface to create a sealed healthy surface for immaculate hair quality – that’s closer than ever to natural perfection. Simultaneously, within each strand, the technology acts to rebuild the structure of the hair with hair identical amino-acids chains. The result is reborn hair with renewed strength, superb elasticity and healthy shine. Bonacure Clean Performance has seven colour-coded ranges, each with high-performing skincare-inspired ingredients:

• Repair Rescue for damaged hair with Arginine to instantly reverse 3 years of damage in just one application
• Moisture Kick for normal to dry hair with Glycerol to provide a moisturised hair feeling for up to 48 hours
• Color Freeze for coloured hair with pH 4.5 to rebalance the hair structure to an optimal pH level and protect hair colour with close to zero fade
• Volume Boost for fine hair with Creatine provides increased volume with up to 48 hours of a fuller hair feeling
• Time Restore for mature and fragile hair with Q10+ to help protect the hair against the visible signs of ageing** and instantly create softness and shine
• Clean Balance for all hair types with Tocopherol to remove product build-up, whilst helping to protect from pollution
• Frizz Away for coarse, unruly, and frizzy hair with Babassu Oil to provide up to 72 hours of anti-frizz effect for all types of hair – Frizz Away coming in September 2022

**When Time Restore Shampoo and Conditioner are used in combination, with repeated use  

Clean Formulas

Bonacure Clean Performance provides 100% vegan**** professional formulas that are free from sulphates*, silicones, mineral oils, and artificial colourants, with a high level of biodegradability are combined with high-performing technologies. Bonacure Clean Performance has a commitment to the environment that goes beyond biodegradability; the new unique Fast-Rinse technology in the conditioners means that 50% less water is required to rinse the product off*****. In addition, sulphate-free products tend to foam less than those that contain it. But the new Bonacure Clean Performance Shampoos have the same highly powerful action as the previous Bonacure assortment, without the need for sulphates*, and with a superior performance. *Free from Sodium Lauryl Sulphate & Sodium Laureth Sulphate ****Free from animal-derived ingredients *****Except the Volume Boost Jelly Conditioner  

Sustainable Packaging

Clean inside and out: Bonacure Clean Performance packaging is planet-friendly, fully recyclable and made of up to 97% recycled plastic. To produce the new 2022 Bonacure Clean Performance packaging, Schwarzkopf Professional will recycle over 260 tons of plastic, whilst using 72% less plastic with the introduction of the new bottle cap. Now more than ever, sustainable salon practices are a priority for environmentally-conscious stylists wanting to contribute to a positive change in hairdressing, whilst supporting their clients' lifestyle choices. Currently, the biggest Bonacure production plant is: 

• Sourcing 100% green energy from renewable sources
• Uses a steam-based cleaning system, rather than water-based 

Additionally, they choose to move forward and change for the better; the goal by 2025 is for all Bonacure production plants to use a minimum of 50% green energy.  

What is the Bonacure Clean Performance Manifesto?

"We Choose Performance. We Choose Clean Beauty. We're changing professional haircare for good. Embracing clean beauty and  high-performing products that are free from compromise and full of promise. We work with advanced vegan technology to create formulas that are full  of what's good and free of what's not. We use sustainable packaging and ingredients you trust.  None of the sulphates, silicones, parabens you don't. We aim to inspire confidence in our hairdressers and consumers every day,  because we care. We choose clean performance." #BcWeCare   Explore the full brand story, professional product portfolio, the power of Vegan Keratin and  skincare-inspired ingredients – plus so much more – on the Schwarzkopf Professional website. Keep up with the latest news, product updates and inspiration by  following @schwarzkopfprouk on Instagram and use the #BCWECARE  and #CleanPerformance hashtags to share your latest Bonacure Clean Performance looks. Schwarzkopf Professional’s Bonacure Clean Performance ranges will be available from March 2022 (with the exception of Frizz Away which will be available in September 2022). Sponsored story

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