Denman announces lions barber collective as charity partner

Hair tool brand Denman International has announced The Lions Barber Collective as its charity of choice for 2022. Denman is pledging a number of measures to help support the charity, which raises awareness on mental health and suicide prevention. As part of its efforts, Denman will sponsor education, pop-up events and key activities across the year. It will also supply branded tools and donate a percentage of sales from every tool sold from the new professional barber range, Jack Dean by Denman, to the charity. International sales director, Martyn Wady, said: “Mental health concerns and suicide sadly touch the lives of so many, including Denman’s own staff and our wider network of partners." Martin added: "We were actively seeking an opportunity to offer sponsorship and support to the cause and Tom’s incredible charity enables us to make a positive impact. We are grateful for all the work done by The Lions Barber Collective and excited about the year ahead.” Founder of The Lions Barber Collective, Tom Chapman, said: “Like all charities our needs are always funding and awareness, this partnership with Denman offers much needed support on both counts and we can’t wait to see what we can achieve together.” The Lions Barber Collective offers education and support to help barbers create shop environments that are a safe space for their clients and raise awareness for mental well being and suicide prevention. The BarberTalk training gives hair professionals the tools to help their customer community and connect them to the resources available that will truly make a difference to their wellbeing when they visit their hairdressers, beauty therapist our barber. The Collective Pride Awards are taking place in April 2022, which will celebrate the work of hair and beauty professionals who are doing amazing things for their local communities. Find out more on the Collective Pride Awards here.