Davines essential haircare gets a makeover
Published
01st Oct 2014
by rachael
The Davines Essential Haircare range has undergone a makeover; revamped and repackaged to offer an even more environmentally-friendly take on premium haircare.
The line of everyday essentials now boasts 25 products housed within nine families to cater for every haircare need.
With the new look comes a new objective for Davines; to safeguard the future of the planet's biodiversity.
To make this goal a reality, Davines has collaborated with the non-profit Slow Food Foundation by joining the Presidia Project, an initiative to help boost the economy in struggling communities by keeping local traditions alive.
As a result, each of the nine product families contains one specific ingredient from a Slow Food project that features the story, face and name of the person who grew it with care and passion - saving the plant species in question from extinction.
On top of this, packaging is all zero impact, carbon-offset and produced using only energy from renewable sources.
