Davines and rudy's barbershop partner for ace hotels collaboration

Davines and Rudy's Barbershop have partnered to create a bespoke range of hair and body products for the Ace Hotels chain. The sustainable Italian haircare brand have collaborated with Seattle-based Rudy's Barbershop group to combine their expertise and create a set of innovative new hair and body products. A trio of products will be offered as the complimentary cosmetics range for guests at the Ace Hotels chain; a seven-strong group of design-led hotels in handpicked locations. The latest addition to the portfolio is in Shoreditch, East London on the site of the original Shoreditch Empire music hall. The hotel mimics the individuality and creativity of the area’s art culture and partners with brands that reflect its style and ethos. While Davines brings a natural, stylish sensibility, Rudy's Barbershop - which has 15 locations across the States - brings a streetwise mentality and, as sister company to Ace Hotels, a knowledge of the guests and aesthetics of the brand. Rachel Wyatt, UK Country Manager for Davines said: "We are delighted with the new trio of hair products formulated exclusively for customers of Ace London by Davines and Rudy’s Barbershop. The hotel has a great look and feel and works in perfect synergy with the Davines brand."