Davines and radio london join forces

The haircare brand synonymous with sustainability, Davines has joined forces with Radio, the award-winning salon. Together they will support each other's salon growth, education and further inspire the industry and community they value so highly. “Radio are delivering unparalleled service to the coolest clients in unique salons placed in the right areas, so we’re really excited for this partnership,” says Matt Martin, general manager for Davines UK & ROI. Radio is one of London’s favourite boutique hair and beauty salons, with outposts in tastemaker locations such as King’s Cross, Broadway Market and Redchurch Street plus a blow-dry bar in Fenwicks department store. [caption id="attachment_86754" align="alignnone" width="768"] Radio Salon, King's Cross[/caption] With an aligned ethos that education and creativity will lead to growth, Radio’s salon at Coal Drops Yard, Kings Cross will be used as an educational academy space and platform to further both businesses. The salons will also be offering Davines’ full portfolio of colour, care, style and treatments which present unlimited opportunities for creativity. In addition, Davines will be featuring Radio’s talented art team on their upcoming Regeneration Tour in April 2022, whilst supporting Radio on their journey to becoming more sustainability-minded. Davines’ Regeneration Tour will visit four locations across the UK and Ireland, hoping to bring together their community of hairdressers in celebration of the “Regeneration” of the industry after a demanding couple of years. Guests will witness hair art director Tom Connell and colour director Ashleigh Hodges on stage, get ready to feel excited about the hair artistry and colour portfolio! “We feel the partnership with Davines will further our plans to grow the Radio universe whilst finding innovative ways to drive positive change within the salon industry. We envision that by coming together we can create something unique that both parties couldn’t achieve alone. That is when a collaboration has a purpose and becomes interesting,” adds Corrado Tevere, Radio creative director.