Darrel starkey launches first ever procare campaign

With an ever-evolving career and a passion for all things hair, Darrel Starkey of Taylor’s Hair Studio is launching the very first Procare Campaign for the brand in October 2022.

Known for his love of the craft, his continual desire to create and transform and with a wealth of knowledge built up throughout his career, Darrel will be launching the campaign with the brand next month, a first for both parties.

Having launched in 2001, Procare has grown to become the leading manufacturer of hair foils, dispensing systems and alternative colour placement products in the UK and Europe and are currently the number one foil brand within the UK. The team leads the way throughout the hairdressing industry working closely with their partners to continually provide products that go above and beyond at all times.

The collaboration between Darrel and the brand is a welcome partnership, with Darrel having used the brand continuously throughout his career and one that he truly believes in. The campaign, consisting of four beautiful model images and a variety of step by step imagery, compliments the authenticity, the values and the work of both the brand and Darrel, who have worked closely to create something truly special.

Ahead of the launch Darrel said: "I am over the moon to be launching this campaign with Procare – it is a huge moment for myself and my career but also for the brand, who I have supported and worked with for so many years. The Procare team and brand as a whole are fantastic and continuously push the boundaries of their products, to allow us as stylists to create and transform our clients at ease and with complete efficiency. I cannot wait to share this with everyone."

Toby Watts internal BDM and brand ambassador says: "We wanted to convey a message to our Procare Pro’s that captures the true essence of Procare and what we are all about. We want to show stylists that we are there to support them and the freedom they have to create and inspire. Everyone at Procare wants stylists to enjoy what they do, to be inspired and ultimately create using the best professional tools available. For us, a campaign collaborating with Darrel is the perfect way to do this, with Darrel sharing our vision and passion for hairdressing."

The campaign titled 'The Originals' will launch in October 2022.