Danish hair company wins acclaimed design award
Published
26th Jul 2012
by rachael
IdHair Elements has scooped an esteemed Red Dot Design Award for its packaging, which took two years to design, implement and manufacture.
Beating off competition from 6,822 applicants representing 43 countries, the Danish haircare range took the title for its stylish but ergonomic design.
Judged by a large international design group, products are judged on a series of categories including how easily identifiable they are, their suitability for their target market and ease of use.
Elements which helped the packaging win the award include inverted packaging for better grip with wet hands, integrated pumps which are virtually impossible to damage and versatile use which means they can stand upright or upside down.
The professional Danish range is available throughout Europe - for more information call 01387 72186.
