Customer care award: judges' entry advice

Thinking of entering the Customer Care Award at HJ's British Hairdressing Business Awards? We caught up with the category's sponsors, Kérastase, to find out what they'll be looking for in a winning entry.

Customer Care Award, sponsored by Kérastase

What advice would you give someone entering HJ's British Hairdressing Business Awards? "Understand the market you work in and what has made other salon winners successful. It is not about copying what someone else has done, but rather being aware of what is happening both within and outside your industry in order for you to truly comprehend and meet your client needs. Don’t be afraid to also do a quick survey with your clients, as every piece of feedback is crucial in making changes to better service for everyone that chooses to open the door of your business." Why should individuals or salon enter the awards? "Not only is the fulfilment of being recognised important and something you can PR at a local or national level, it can also be a good sense check on how you’re doing as a service provider." What is the benefit of winning the Customer Care Award for the salon? "As consumer behaviour changes, clients are now more savvy than ever and, as such, more demanding in what they consider to be an outstanding service. Providing a flawless experience is the way in which you can add value to a client’s journey within your salon. Salons should never underestimate the importance of every detail and how that excellence converts and transforms clients into loyal salon users every day. Customer care is at the heart of that journey and of course it is also a way to express what your salon business is all about." Monica Teodoro, general manager, L'Oréal Professional Products Division Inspired? Download your entry form today!