Curlfest happened in new york city and it was natural hair heaven

Published 05th Aug 2019 by charlottegw
Curlfest happened in new york city and it was natural hair heaven Curlfest was held last week in America on New York City's Randall Island. The annual festival celebrates the uniqueness and versatility of natural and Afro hair and has grown to become the largest natural beauty festival in America. More than 'just another festival', Curlfest aims to empower and inspire women of colour wearing natural hairstyles. It also aims to show the versatility of natural hair – with vivid colours and bold styles being celebrated and showcased at the event. Keep scrolling to see some of the glorious looks on show at the festival. [featured image captured by @haguenyc] https://www.instagram.com/p/B0oJsbkFCXM/ Since its creation in 2014, the event attract has attracted attendees from across the world. At Curlfest delegates celebrate their natural hair, hear about the latest product launches for their hair types and  network with other curly, coily and kinky-haired men and women. Organised by The Curly Girl Collective, Curly Fest has had nearly 100,000 attendees over the last five years, from over 32 countries. The festival has also sold and/or distributed 250,000-plus sponsor products to date live and holds over 21 billion social impressions, according to Forbes. "Curlfest has all the elements of what we’ve been missing over here in UK," comments Aycan Kemal, Afro Hairdresser of the Year 2019 finalist. "Since 2014, many of my clients have transitioned from relaxed hair to natural hair. It’s now become embraced at long last! An event like this would be of interest to many and it would unite many people from across the country." https://www.instagram.com/p/B0gICf3B3ri/ Curlfest celebrated a monumental shift this year in terms of the perception of Afro hair in the US. California and New York recently signed bills that ban race-based hairstyle discrimination – protection which Curlfest organisers have been working to secure for many years. "To see it culminate and come together and lead to something as important as a law feels empowering in itself,” Curlfest co-founder Melody Henderson told Good Morning America. "But we're also looking forward to when it doesn't have to be a law. I think it's still a step in the right direction, and speaks to why there's a need for what we've been able to build.” https://www.instagram.com/p/B0loAHaBzXL/ The black hair care industry, which has been valued at $2.5 billion in the US by market research business Mintel, has over time grown to reflect this transition with the creation of more natural hair care products.
Rick Roberts, L'Oreal Color Trophy Afro Award Winner 2018 agrees: "There is a massive market for textured hair and events like Curl Fest. This community is looking for new and fresh ideas on how to look after and maintain their natural texture and celebrate their culture!"
charlottegw

charlottegw

Published 05th Aug 2019

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