Creating salon-loyal clients

How loyal are your clients to your salon? asks Valeie Delforge of salon consultency Delforge & Co. Stylist-Loyal customers Certain clients are loyal to a stylist. Either the latter comes with a clientele that follows him/her everywhere they are employed, or the customer samples their service and they want to rebook with them. For a customer to become a loyal one, he/she must have come to your salon for at least four times. It is great to employ service providers with their own client base, however, it’s always a nervous process when they decide to leave and take their clientele with them. Salon-loyal customers The most valuable client is loyal to your salon not a service provider. These types of customers are great as they are using all part of your salon and if a service provider leaves, they are happy to try someone else or come to you for various services. The Aim To get your loyal customers sampling other treatments from the salon, so the loyal customers become transient to other services of your salon. Basically the aim is to ensure that you constantly CROSS SELL to other services with various service providers. If you do not have beauty to offer within your salon, could someone else do the colour or blow dry? Do this exercise when you have 10 minutes and think of a marketing activity you can generate to invite those customers for another service.  

Customer Name	Service Provider	Invite for which service