Creating a buzz with in-salon client evenings
Published
15th May 2009
by sophieh
Inviting loyal customers to your salon for a night of pampering or an informal gathering is a great way of thanking them for their business, while promoting your salon in the best possible light.
Be it a select few clients welcomed to a VIP evening, a fashion show or something a bit different, such as a make-up party or a clothes swapping event, they can make sure you stay in your clients' mindsets and ensure that they mention you to their friends.
Catherine Mcmahon, portfolio accounts manager - artistic, PR & events for L'Oréal Professionnel, regularly liaises with salons to assist them with organising client events. Here are her top tips for organising a night to remember.
- Consider teaming up to share the cost and organisation
It is a good way of building the loyalty of existing clients, helping to gain new customers and promoting your salon's services. You can also link up with a local retailer, such as a fashion boutique, who may want to share the event with you. - Photograph the evening
Book a photographer or arrange for someone to take photos of the event so you can send these to your local press with a press release. - Make sure your guests have something to takeaway
At the end of the event, give your guests a goodie bag or gift. This could include make-up, vouchers from the retailer you linked up with and a discount voucher for a cut and blow-dry or colour service to encourage them back into your salon. - Be sure to invite local business people
Compile your guest list, including existing clients and potential new customers. You could invite your clients to bring a friend or invite employees from local businesses. Expect only around 50% of those you invite to turn up on the night. - Let the local press know
Send an invitation to the women's editor at the local newspaper to make them aware of the event.
Advice for putting on events in your salon
