Cool, sleek us style - the doves studio

Published 07th Jul 2008 by sophieh

The perception of a salon that's situated just minutes away from the beach in Santa Monica, California, is that it will be cool, sleek and oozing with style - and The Doves Studio is exactly that.

Owned by Sonya and Christopher Dove, creative directors for Wella Professionals in the US, The Dove Studio is their first US salon, but the pair had a clear idea of what they wanted to achieve. 

"We wanted to create a studio that reflected our strong culture of education and style," says Sonya.

And style is something it's dripping in, with a combination of fresh white walls, a high, black ceiling with various suspended levels and bold blasts of colour throughout, to complete the look.

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Fact File

Name: The Doves Hair Studio

Address: 2000 Main St, Santa Monica, California, US

Owners: Sonya Dove, Christopher Dove and Philippe Legendre

Size: 2,300sq ft

Staff: 15

Clientele: Celebrities, entertainment and fashion industry professionals, guests from the adjacent luxury beachside hotels

Styling stations: Five stations at the colour bar, 10 styling stations and six backwashes

Budget: £300,000

Financing: Self and bank

Design: Kaveh Amirdelfan of Santa Monica

Features: Stainless steel curved colour bar, glass wall, and suspended floating ceilings.

Budget Box

Front desk and retail area: £35,000

Electrics: £65,000

Styling stations: £38,000

Labour: £15,000

Additional furniture: £10,000

Construction: £33,000

Plumbing: £15,000

Entertainment system: £13,000

Flooring: £8,000

Tiles: £25,000

Miscellaneous: £43,000

Top Tips

  • Create a schedule with a contractor and structure in penalties or incentives for delays or completing work on time
  • If you can, find a new building
  • Select an architect who is prepared to spend time learning about your business and getting to know your personal style
  • Allow 15% over budget when estimating cost
  • Be diligent and pay attention to detail, but at the same time, know that not everything will go to plan.
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sophieh

sophieh

Published 07th Jul 2008

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