Consistent communication is vital to a successful hair salon

Hair salons are back open and you’re back to doing what you do best, but consistent communication is still vital for a successful hair salon, explains salon software company, Phorest. While your clients have been counting down the days until they could see you, there is another reason why salons were expecting a whopping 185km of hair to be cut off* on reopening day alone. Cue, communication.

Phorest explains why good communication vital to a successful hair salon

Good communication has been an integral part of salons having a successful reopening because what you did throughout lockdown has a knock-on effect on your business today. But what about now that your salon is back open. How can you ensure communication remains a top priority when your salon is busy? Phorest Salon Software sat down with Danielle Garner, owner of Wildflower salon in Dublin to find out how she has been communicating with her clients throughout lockdown in preparation for her reopening. Danielle said:

I felt like I needed motivation and enthusiasm back in the world of social media to stay connected with my clients and create a vision of what I wanted my brand to be so that we could make sure our voice was connecting to the clients.

With that said, Danielle started a series called ‘Wild Untamed’ which was designed to get clients to interact with the salon, share what they wanted to know and allow Danielle and her team to give them exactly what they need.

How can salon software make communicating with your clients easier?

Communication is also made that much easier when a salon has a software in place that can do the heavy lifting. The Phorest Marketing Suite is the most advanced in the industry and makes SMS and Email marketing a breeze with guaranteed ROI. In fact, In 2020, UK salons who sent 5+ campaigns in the year generated £23,344 in revenue per salon from email marketing alone. Other features such as Client Rebooking, prompts clients to book at just the right time based on the software’s clever algorithm. This feature is not only a guaranteed communication touchpoint but will also contribute a significant ROI with regular users of the feature generating £4,423 revenue from rebooked clients in 2019 alone. Good and consistent communication is key to a successful reopening and once salons in Ireland get their chance to do so, Danielle’s efforts won’t go unnoticed. Phorest launched the Spring Forward Portal to help hair salons during the reopening process. Click here for more information.  *veraclinic This is a sponsored post by Phorest Salon Software.