Concept Learner of the Year 2024 Winners Announced

Published 26th Mar 2024 by Charlotte Grant-West

Concept Hair announced its winners following the Learner of the Year 2024 Final.

Held at Telford College on 21 March, 54 finalists, whittled down from more than 2,400 entries from across the country, blew away the audience and judges with their skill and artistry.

The Concept Team is thrilled to announce that the 2024 Concept Hair Learner of the Year is
Kelly Edwards from The Grimsby Institute.

Kelly also won her category, which was the first-ever Textured Hair category for the competition.

This year’s incredible category winners are:

Styling Level 1
Ceira Stobbs from East Durham College

Styling Level 2
Rosie MacBeth from Weston College (Knightstone Campus)

Hair-Up Level 2
Annie Ashley from The Grimsby Institute

Hair-Up Level 3
Faith Whitta from West Suffolk College

Barbering Level 2
Hilal Assad Younis from Kirklees College

Barbering Level 3
Kevin Kusmierek from Oldham College

Colouring
Shelby Smith from Bedford College

Textured Hair
Kelly Edwards from The Grimsby Institute

Avant-Garde
Jade Clarkson from East Durham College

Fellowship for British Hairdressing Foundation Award
Damilola Durosinmi from Walsall College

The event was not just a competition but a celebration of the future stars of our industry. It
provided opportunities for learners to network, learn from industry-leading brands at the
Education Stage, and be inspired by their peers’ skills, vision, and talent.

Dom Lehane, Founder and Presenter of the leading hair industry podcast 'How To Cut It', served as the guest compere this year, adding a touch of charisma and expertise to the event.

The panel of judges had a challenging task of selecting the winners from a pool of highly talented finalists.

The judges this year included:
- Head Judge: Jody Jones (VTCT)
- Matthew Sutcliffe (L’Oréal Professionnel Paris)
- Josh Lowton-Humphries (Alan Howard)
- Emma Dixon (Denman Professional)
- Michael Gray (Diva Pro)
- Rhys Whitehouse (Wahl Professional)
- Lisa Farrall (WIG)
- Ashleigh Hodges (The Fellowship for British Hairdressing)

Charlotte Grant-West

Charlotte Grant-West

Published 26th Mar 2024

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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