CLOUD NINE has announced it is the first styling tool brand to join the GenM collective of purposeful brands and retailers committed to bringing visibility, choice and trust to menopause. Through the partnership, CLOUD NINE’s hair straighteners have earned the MTick certification – the universal shopping symbol for menopause-friendly products – for its advanced technology, supporting menopause-related hair concerns.
For years, CLOUD NINE has been dedicated to the healthy hairstyling revolution with its temperature-controlled heating styling tools, designed with expert haircare technology.
Now, the MTick certification by GenM further highlights CLOUD NINE’s commitment to supporting women at every stage of life, including those facing menopause-related hair changes.
With over 15.5 million women in the UK experiencing menopause¹, many encounter increased hair fragility – one of the 48 signs of menopause – as lower oestrogen levels can slow down hair growth, drying out the scalp and leaving hair feeling brittle and more susceptible to heat damage. This can make it challenging to find the right styling routine to maintain hair health, while achieving the desired look.
Why Has CLOUD NINE Been Certified?
Heightened hair fragility, often experienced during menopause, makes hair more vulnerable to damage from high-temperature heat styling, and that’s where CLOUD NINE’s hairstyling tools can help.
The brand’s styling range have all been accredited with the MTick as the tools align with the criteria through their advanced technology designed to support menopause-related hair concerns. These products contribute to reducing hair damage, maintaining moisture and improving hair manageability, which can be beneficial for menopausal individuals experiencing dryness, increased fragility and changes in hair texture.
“At CLOUD NINE, we’re proud to join the GenM Collective, recognising the importance of supporting women at every stage of their life, including menopause,” says Marie Nieuwoudt, Global Group Education Manager at CLOUD NINE. “Our tools feature variable temperature control and the unique cutting-edge Revive Mode technology, so while the hair may change during menopause, the style doesn’t have to be compromised. This helps to create absolutely gorgeous results, without the heat damage – giving women more confidence to live their best menopause.”
Heather Jackson, GenM CEO and Co-Founder commented on the partnership: “We are so excited that CLOUD NINE is joining the GenM Collective of over 120 brands and retailers committed to understanding, supporting and serving those in menopause better. As the first styling tool brand to be MTick-certified, CLOUD NINE is proudly committed, united by GenM and the MTick, to improving support for women navigating menopause-related hair concerns.
“GenM research recognises that only 2% of women in menopause are thriving and only 5% feel confident. Through CLOUD NINE’s technologically advanced MTick-certified range hair tools, they are empowering women to search, source and shop for menopause-friendly products with confidence.
“Many of us, including myself relate to the fact if your hair looks and feels great, you have the ability to feel more confident and may be a step towards improving the lived experience of menopause for millions of women.”
Read next: Menopause and Hair Loss: How to Look After Your Clients
¹ Visibility Report 2024, GenM
