Cloud nine announces new partnership with cleanhub

CLOUD NINE has announced an exciting new partnership with CleanHub and Green Worms, as it continues to reduce its plastic footprint, support communities, and make a positive impact on the planet. CleanHub works with a global network of waste specialists, helping to recover plastic before it makes its way into our seas and oceans. CleanHub chose Green Worms as their collection partner, a company that performs door-to-door collection services across southern India. The organisation works with female self-help groups to tackle plastic pollution and poverty, creating jobs in local communities. Joel Tasche, CEO of CleanHub comments: “Every year, 11 million tonnes of plastic end up in our oceans, harming marine life. This has a devastating impact on our planet and our team is dedicated to tackling this crisis, working with our partners to provide a better future for our environment. CLOUD NINE already has some fantastic initiatives in place and is committed to operating as a kinder, greener, business. We can't wait to see where this partnership takes us in the future.” Martin Rae, CEO of CLOUD NINE adds: “We have committed to collecting 1,000kg of plastic in 2022. This is more than we produce for our styling products globally! Therefore, customers can be safe in the knowledge that CLOUD NINE are plastic responsible and whenever they buy one of our products, they’re supporting this amazing organisation and helping to reduce plastic waste in our oceans. Our collection progress can be tracked via our live impact report." Our aim is to be a leader – to shake up the industry on plastic responsibility, waste management and recycling.” As CLOUD NINE announces this new partnership, they believe it will build on initiatives they have already introduced, including: "low carbon shipping, recyclable packaging, tree planting and a hair tool recycling scheme – which is the only one of its kind in our industry." Check out how you can grow your business sustainably here.