Christmas presents..........

It's hard to believe that there are only seven weeks left until Christmas and with the economy still looking uncertain and consumer confidence low, everyone is looking for present ideas that not only offer value for money - but are useful for the recipient.

Retailing in salon is hugely important to the success of the business and when offering advice and recommendations to a client on what to use at home to retain their salon look for longer, it is also an essential part of the professional salon service. Christmas, however brings with it the opportunity to retail gift ideas for clients to purchase for family and friends and with manufacturers offering gorgeous gift packs for different hair types, ensuring your business has some festive treats to offer is essential.  Incentives that encourage the team to promote Christmas retail can be used to positive effect with spot prizes and in-salon competitions allowing everyone to participate. Attractively presented gift vouchers also make ideal presents and can benefit the salon business going forward if existing clients use them to introduce new customers. Once that new client is sat in your salon, it is then down to you and the team to convert them to becoming a regular salon visitor; and don't forget to say thank you to the client who introduced them to you.

Jayne x