Celebrity haircare brands: what the pros really think

These days there is no shortage of celebrity beauty brands – whether it be makeup, skincare or haircare. However, whilst many household names may catch our eye (Jennifer Anniston, Tracee Ellis Ross and Jessica Alba, to name but a few) here at HJ we decided to ask the pros what they really think about celebrity haircare brands.

What The Pros Really Think

It seems there is a difference in opinions when it comes to celebrities setting up shop in the haircare market. Darrel Starkey, from Taylor’s Hair Studio, says: “It’s not something I agree with… it really needs to come from someone who has a passion and exceptional knowledge of our industry.” Whilst Brian Leo McCallum, owner of ROAR Hair and Beauty, admits: “I think they should definitely go for it. If they have the funds and resources then why not. I hope that I too will have that opportunity one day!” With an evident difference in opinions from some experts, Dr Ali Syed, Avlon’s founder, weighs up both sides, sharing: “We live in a free society, and anyone can introduce a product in the market. It all depends upon the level of technology or innovation that is employed in the new products’ launch. Plus, the celebrity brand would get the trial because of their name, but the product performance must be superb to get repeat sales.” This is something Brian agrees on, however, explaining: “I’m sure the idea of a celebrity starting the product line in the first place is to capitalise on their popularity to increase sales. The quality of the product will be down to how much said celebrity really wants to invest and their goals with the project.” The quality of the product is often tied to the development process, with everyone we spoke to all agreeing that it is essential for them to know that an expert has been involved in all stages of the process. Stylist Thom Robb offers the example of singer Hayley Williams setting up her direct dye range, ‘Good Dye Young’ with her long-time stylist Brian O’Connor. Darrel, however, notes: “I don’t think knowing them is a huge thing, but knowing that someone who has detailed knowledge of the process is vital.” However, Dr Ali notes: “The experts such as hairstylists and then the formulating chemists and other technologists are necessary for the formulation of a world class product – just stylist alone is not enough to guarantee the success of a new product.” Stylist Lisa Carter agrees, explaining: “The celebrities are involved in the development process such as branding, ad campaigns and perhaps even the fragrance, but ultimately, it’s up to the team of lab experts to choose and put together each product for different hair types and functions.”

Should I Use Celebrities' Brands?

Despite supporting the notion of celebrities starting their own brands, on whether he would use them in his salon, Brian admits: “Absolutely not! It’s a no brainier for us at ROAR, we use the haircare made by the same manufacturer of the colour we use to get longer lasting results. It just makes sense for us and our clients.” Meanwhile, Thom muses: “There may seem to be an over saturation of products and brands on the market, it’s not a bad thing. Haircare isn’t one size fits all, some brands will speak to others more than the rest.  Personally, I do prefer using a product line that is primarily trade use as a mainly salon exclusive. But would I stock a range created by a celebrity…. If it fit my brand, my client base and what I was looking for, yes, I would.” More on celebrity hair - Why Jennifer Anniston's 'The Rachel' is now called The Octopus